Discovering what niche is suitable for you can be one of the hardest things when you first start out thinking about going into business.
But it’s essential you get it right.
Because, above all, you want to enjoy your business. It should make you eager for the day. It needs to be almost part hobby.
To give you an example, I’m not a very good writer. But I find the words flow when I am talking about my passions. Maybe I wouldn’t ever win a writing contest. But that’s not what I’m after. I just want to be able to communicate my passion, my feelings, what I believe can help so many.
You may be an excellent writer, on any topic. But you may be shy on camera or speaking in public. Again, if you are passionate about your business, this will be easy to overcome, because your won’t be thinking of yourself, you’ll quickly get caught up in telling your story.
So, think about what you are passionate about. Or what you were. People get caught up in life and often put things on hold. Then they can get forgotton.
I think a lot of people discover what they deeply care about in their late teens, before the frantic life of babies and mortgages. Think back to those days.
Mostly the late teen period is all about having long discussions with friends, throwing ideas around, finding out what you do and don’t like, discovering who you really are. Leaving your childhood behind. Becoming an adult.
You’ve seen a good bit of life already. Now you’re free from school, which can be very restricting.
Discovering what niche is suitable for you doesn’t mean you will be stuck with it for ever. Not if you don’t want to be. It’s a starting point. You’ll find that as you grow into the business, new ideas will come. These ideas may take you deeper into your niche. Or they may take you in a different direction entirely.
If they take you into a new direction, your first niche should still be able to tick over nicely with just a bit of attention, once you have it set up properly.
Or you might want to sell it.
So don’t get too uptight about your choice of niche. Don’t agonise over it for weeks.
If you really have absolutely no idea, even though you’ve racked your brains, stop worrying about it.
I suggest you throw out a request into the ether. Or to a deity of your choice. Or to the spirit world. Whatever works for you. Just say something like “I request some help in choosing a suitable and beneficial niche for my business”.
Do this preferably before sleep, but any time when it suits. It doesn’t have to be out loud, if that would embarrass you. It just has to be clear and sincere.
Then forget about it. Inspiration comes as a flash out of nowhere. They can be subtle if you are not used to them, so don’t dismiss anything. Write them all down so you don’t forget them. Then you can appraise them later.
Something will make sense to you, even though you may not have any idea how to go about it. When you discover what niche is suitable for you, it just feels right.